PROJECTS
FCDO SERVICES - WEB DESIGN & ASSETS
The initial pitch for the new careers site had been won by the agency, by out-lining their key focus of the site, it's contents, and a couple of key page designs.
I was brought in to further develop the design and produce different widgets/templates for developers to follow, which would communicate vast amounts of information that had to be shared.
All imagery needed to be sourced via their existing library or stock royalty free. For profiles, graphical depictions needed creating for each person, and an animated video style needed creating, as a video shoot wasn't within scope. This same style was then extended into stills across the site.
https://www.fcdoservicescareers.co.uk/
UNIVERSITY OF GLOUCESTERSHIRE - CLEARING CAMPAIGN
The brief was to refresh UOGs overall brand identity, translating their vision and mission into a new look and feel that can be adapted for different audiences – including A-level students during clearing. Based on research that looked into what students were looking for, it needed to clearly communicate the universities key selling points and work across different channels, as well as stand out in a crowded market.
DLA PIPER - PITCH
DLA Piper wanted to challenge the perception of what it is to be a lawyer. Rather than than just someone to help in legal matters, they wanted to set their lawyers up as business partners for their clients - after all, this was originally the role of a lawyer.
Visually, I tried to set DLA Piper apart from their competitors, showing them as 'normal', everyday people, set against striking, unexpected, backgrounds.
The headline challenged the audience to rethink their perception of what a lawyer is and does, but rather think about what they, with DLA Piper, could turn the role into.
I'm pleased to say that this work helped Stafford Long to win the business.
ALLEN & OVERY - SOCIAL ASSET CREATION
Allen & Overy ran a massive student giveaway competition at the beginning of 2020, ran purely on their Facebook and Instagram channels.
The strategy, copy and prizes were already pre-determined, I was brought in to produce all the assets for the campaign from the spreadsheet provided - resulting in 100 assets in total.
MARSHALL ADG - EMPLOYER BRAND
Marshall Aerospace and Defence Group are a team of 2000 extraordinary people. My brief was to create an employer brand that celebrated each and everyone’s pride, passion and uniqueness in a warm, authentic and collaborative way. 'All yours' helps existing and potential employees to realise that they are Marshall ADG.
The brief included writing and directing the photography brief to give all pieces of communication a consistent look & feel.
THE BRITISH ARMY - EXPERIENTIAL /
A BETTER YOU
An experiential event that made people think differently about the Army as an employer. A fully-branded interactive event stand was taken to 12 UK shopping centres. The three key activities were a river crossing challenge, a Batak wall and a 360 VR experience of soldier activities.
Key messages were Personal Growth, Making People Proud, Friendship, Challenge, Independence & Leadership, New Skills, Travel, Fitness and Realise your Potential.
TEACH FIRST - FACEBOOK CANVAS
Utilising it’s features, I produced a Facebook Canvas for Teach First to communicate the differences between the 3 programmes that are available. Existing photography and film was used from the campaign to make the experience as interactive and informative as possible.
RBS - INTERNSHIP SOCIAL COMPETITION
Crack the code - an 11 day social competition to attract applications to RBS’ Internship Programme. Each day a different question about the programme was posted, the answers to which could all be found across various online RBS channels. By taking part in the competition participants increased their knowledge of RBS as a whole. I researched and wrote all the questions, designed the look & feel, and produced the animated gifs/MP4s to be used across all channels.
AKZONOBEL - GLOBAL EVP / #BeEssential
AkzoNobel make coatings and chemicals that probably touch almost everybody on the planet. Bacteria absorbing paint, sports equipment coatings, chemicals in ice-cream to stop it melting, and in tarmac to stop ice forming, and coatings that just about cover every surface in the home. BeEssential was developed to highlight the work of AkzoNobel and the impact it’s employees has on the world.
MET POLICE - THIS IS YOUR LONDON
This is a quick video I put together in-house for a pitch, to recruit Police Officers into the MET. The agency had already put a couple of full blown campaigns together, but wanted a fresh pair of eyes to come up with another route. With just 2 days to work with before presentation, we decided to present our thoughts in this short video.
Our thinking was that you have to be a resident of London for at least 3 years to be an officer in the MET, so this video tries to stir that emotional connection that people have for their city.
I used Adobe Premiere Pro to do the edit, sourced existing footage and music from the web, and arranged the VO in a day, to accompany other material being presented the following day.
THE BRITISH ARMY - OFFICER BURSARY
The Army offers a range of bursaries and scholarships for students who have the leadership skills and motivation to become an Army Officer - the only problem is that there's a huge lack of awareness about the bursaries amongst students.
The task was to reach eligible students and clearly communicate the offer of a life-changing opportunity.
The idea was to use everyday 'business terminology' and show how that manifests itself in army life.
Apart from the financial incentive, we wanted to show how Army Officers also get access to world-class training and the guaranteed security of 4 years of employment immediately after university, which is valuable in an uncertain graduate job market.
GCHQ - EXPERIENTIAL (GCHQube)
GCHQ wanted an installation that could have multiple purposes - whether it be on campus, at an event or even back at their HQ.
Its main focus was to raise brand awareness on campus. Creating a buzz and generating content for PR, the activities within it could be aimed at either a broad cross-section of graduates, or specifically at those studying key subjects like computer science or languages.
When not used on campus, it was used back at HQ as a quiet room that people could use for meeting etc...
GCHQ - SPHERO CHALLENGE
The brief was to create a buzz and raise awareness of GCHQ as an organisation and as an employer in schools. To that end, I designed a suite of materials that could be easily transported to schools up and down the country, to interact and engage with pupils in an educational and exciting way.
Sphero is designed to inspire curiosity, creativity, and invention through connected play and the basic principles of coding. Via the Sphero app, pupils programmed the sphere to complete any one of four pre-defined courses. Speed, direction and angle of spin of the sphere could all be programmed to complete the course.
The idea was to have 2 to 3 hour-long sessions conducted at each school, that involved a general presentation about the role of GCHQ, and the kind of roles available, and the challenge itself.
ALDI - BRAND IDENTITY
Having developed the EVP of ‘Like No Other’ I was responsible for developing the brand identity for all of Aldi’s recruitment material. Not able to commission a photoshoot, everything had to rely on stock imagery, whilst still conveying the individual personality that Aldi looks for in it’s employees. Everything from print to digital needed a consistent look & feel.
I created the whole identity and brand guidelines - it's moved on a little since I created this first iteration, but having spent a good part of 12 months creating it, it's still a piece of work that I'm very proud of.
PRESS ADS, remember those?
Okay, I admit, I'm going back a bit now, but as lead Art Director on the Arup account for 9 years I had many opportunities to think creatively. Arup predominantly only wanted to advertise in trade press publications, but I always saw this as opportunity to do something unexpected... much like many of the projects that Arup themselves did.
As you'll see, I tried to take that thinking across to other clients as well...
Thanks for looking, Jono